The Directorate of National Consumer Rights Protection (DNCRP) has ordered a temporary suspension of all sales activities of Khaas Food for engaging in consumer rights violations, including deceptive advertising and failure to deliver promised products.
The directive was issued on Wednesday afternoon following an on-site inspection at Khaas Food’s corporate office in the Jigatola area of Dhanmondi, Dhaka.
The inspection team was led by DNCRP Deputy Director (Training and Awareness) Afroza Rahman, accompanied by Deputy Director of the Dhaka Divisional Office Bikash Chandra Das and Assistant Director of the Dhaka District Office Muhammad Hasanuzzaman.
According to the DNCRP, a consumer lodged a complaint after purchasing mung beans from Khaas Food based on an online advertisement. Upon receiving the product, the customer found that the mung beans were mixed with artificial colouring.
After receiving the complaint, the consumer rights authority conducted an investigation and summoned Khaas Food officials to a hearing. During the hearing, company representatives admitted their fault and pledged to recall the affected batch of mung beans sold to consumers.
However, the DNCRP said that Khaas Food failed to comply with the directives issued at the hearing. Although the company acknowledged responsibility, it neither paid the imposed fine nor provided any information on whether the adulterated mung beans had been withdrawn from the market.
As a result, DNCRP officials conducted a follow-up inspection at the company’s corporate office on Wednesday. During the inspection, they found evidence of misleading promotional advertisements aimed at attracting consumers. The company also failed to present adequate documentation regarding the sourcing of its products.
Speaking to reporters, Afroza Rahman said a consumer was misled by Khaas Food’s advertisement and later discovered that the mung beans contained artificial colouring. “The consumer filed a complaint with the Directorate, and following a hearing, the company admitted the fault, citing negligence by its supplier,” she said.
She added that Khaas Food had assured the authorities that the entire contaminated batch would be recalled and that such products would no longer be sold. “Despite these assurances, the company did not comply with the directives, prompting us to order a temporary suspension of all sales operations,” Rahman said.
She further noted that the suspension would remain in effect until Khaas Food submits credible evidence supporting its advertising claims and demonstrates compliance with consumer protection regulations.
