Popular Bangladeshi actress Sabila Noor has been appointed brand ambassador for Lily Serum Glow Soap, a skincare product from Remark HB, marking a new partnership between the actress and the consumer goods brand.
The agreement was signed on Saturday at Remark HB’s corporate office in Gulshan, Dhaka. Noor signed the deal alongside Abir Adnan, chief business officer (CBO) of Remark HB, on behalf of the brand.
The signing ceremony was attended by Mizanur Rahman, head of media and communications at Remark HB; Habib Ullah Habib, head of marketing at Harlan; Helal Uddin, head of the modern trade channel; and Ahsan Habib, additional director of legal affairs. Noor was welcomed with flowers ahead of the signing.
Speaking at the event, Noor said she was delighted to begin her association with Lily, adding that she had used the brand’s soap before and was impressed by its latest formulation.
“Lily has returned with improved quality, modern technology, and a richer formulation. Its quality, effectiveness, and long-lasting fragrance have impressed me. My own experience has helped build my confidence in the brand, and I am delighted to join it as a brand ambassador,” she said.
Abir Adnan said the company was pleased to bring an actress of Noor’s stature on board.
“We believe that the combination of product quality and effective branding will help Lily establish itself as one of the leading soap brands in the country. Through this partnership, we aim to take the message of Lily Serum Glow Soap to consumers across Bangladesh,” he said.
Habib Ullah Habib expressed confidence that the product would gain popularity among consumers, citing both its formulation and Noor’s public appeal.
He said the actress’s association with the brand would help strengthen its position and credibility in the market.
Mizanur Rahman said Remark HB’s products had been gaining ground among consumers through their quality and product features, adding that the company expected Lily Serum Glow Soap to follow the same trajectory.
According to the company, Lily Serum Glow Soap contains vitamin C serum, vitamin E serum, and shea butter.
Vitamin C is intended to help improve the appearance of skin brightness and reduce the visibility of dark spots, while vitamin E helps maintain the skin’s natural moisture. Shea butter is included to help retain moisture and keep the skin soft and smooth.
The soap is available in three variants—French Rose, White Jasmine, and Lemon Splash. The new formulation combines skincare ingredients with long-lasting fragrance and updated packaging, the company said.
Remark: HB manufactures, markets, and exports products across cosmetics, home care, skincare, baby care, and personal care categories.
The company said it had obtained several certifications, including ISO, cGMP, and Halal certifications, and that its factory had received the Green Factory Award. It also said its export operations comply with the regulatory requirements and quality standards of the respective international markets.
